About Us

About





A small river named Duden flows by their place and supplies it with the necessary

Rob Christman

Founder

Over nearly a quarter century in the automotive industry, Rob has worked with powerhouse brands including JD Power, AutoTrader, Kelley Blue Book, Sinclair Broadcast, and USA Today—across leadership, corporate product development, field sales, and training roles that gave him a 360-degree view of what actually works in modern automotive retail.

His experience spans 45 states and multiple countries, where he’s helped dealerships transform performance through data-driven digital advertising strategies—reaching precisely targeted audiences with measurable results.

Rob has delivered keynotes and trainings nationwide, including the keynote address at the 2016 Used Car Week’s CPO Forum. His insights have been featured on CBT News, and he’s a regular contributor to AutoRemarketing and AutoRemarketing.com. His thought leadership has appeared in WardsAuto and Modern Dealership magazines, along with over 1,000 consumer-facing local newspapers.

But Rob’s story is about more than credentials. His career reflects a personal transformation—from self-proclaimed “street rat” to recognized authority in automotive excellence, sales mastery, personal success, and leadership coaching. That evolution shaped his first book, Postcards From The Road, followed by Unlocking The Leadership Mystery, and his work on building leaders who can create real, lasting results.

Rob is also a Certified Master Practitioner in Neuro-Linguistic Programming (NLP), Neuro Strategies, Coaching, and Hypnotherapy—tools that help individuals and organizations create rapid, lasting change.

When he’s not working with clients, Rob treasures his role as husband to Sharon Stelnick-Christman, father to Bill, Jenna, and Dylan, and grandfather to twin boys Eric and Ethan.

Rob’s mission: help people unlock potential and achieve success they once thought was impossible—because with the right strategy, mindset, and commitment, anyone can rewrite their story.

  • 25+ years in automotive, sales, training, and leadership

  • Consulted across 45 states

  • Keynote speaker & published author

  • Coaching rooted in practical strategy + human psychology

Over nearly a quarter century in the automotive industry, Rob has worked with powerhouse brands including JD Power, AutoTrader, Kelley Blue Book, Sinclair Broadcast, and USA Today—across leadership, corporate product development, field sales, and training roles that gave him a 360-degree view of what actually works in modern automotive retail.

His experience spans 45 states and multiple countries, where he’s helped dealerships transform performance through data-driven digital advertising strategies—reaching precisely targeted audiences with measurable results.

Rob has delivered keynotes and trainings nationwide, including the keynote address at the 2016 Used Car Week’s CPO Forum. His insights have been featured on CBT News, and he’s a regular contributor to AutoRemarketing and AutoRemarketing.com. His thought leadership has appeared in WardsAuto and Modern Dealership magazines, along with over 1,000 consumer-facing local newspapers.

But Rob’s story is about more than credentials. His career reflects a personal transformation—from self-proclaimed “street rat” to recognized authority in automotive excellence, sales mastery, personal success, and leadership coaching. That evolution shaped his first book, Postcards From The Road, followed by Unlocking The Leadership Mystery, and his work on building leaders who can create real, lasting results.

Rob is also a Certified Master Practitioner in Neuro-Linguistic Programming (NLP), Neuro Strategies, Coaching, and Hypnotherapy—tools that help individuals and organizations create rapid, lasting change.

When he’s not working with clients, Rob treasures his role as husband to Sharon Stelnick-Christman, father to Bill, Jenna, and Dylan, and grandfather to twin boys Eric and Ethan.

Rob’s mission: help people unlock potential and achieve success they once thought was impossible—because with the right strategy, mindset, and commitment, anyone can rewrite their story.

Empowering Leadership Growth

Ready to build your next level?

We develop the leader, not just leadership techniques.
Most programs teach what to do. Leadership Unlocked helps you become the kind of person who can do it consistently—starting from the inside out, then building the skills that make you effective with others.

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COACHING

If you’re ready to implement, not just learn, coaching turns your goals into execution.



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1:1 Performance Coaching

For sales pros, leaders, and executives who want personalized strategy and accountability.
Includes: assessment, goals, action plan, weekly/bi-weekly sessions, feedback loops.


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Team Coaching / Training

For dealerships and organizations that want measurable improvement in conversations, culture, and performance.
Includes: workshop + role-play + manager toolkit


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Executive Leadership Intensive

 

High-level leadership strategy, culture alignment, and performance systems.


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SPEAKING



Book Rob for keynotes and workshops on curiosity-based selling, leadership mastery, and personal transformation.




Keynotes that hit hard—and leave people with tools.

Rob speaks to sales teams, dealership groups, and leadership audiences who want real-world strategy with real-world delivery.

Topics (examples)